To celebrate the release of Nike’s new Epic React shoe, Collingwood Arts Precinct turned into a giant interactive playground.
Dubbed the Nike House of Go, the heritage-listed building was littered with a labyrinth of rooms, tunnels and experiences. A ball pit, bounce room, slide, and large-scale art by artist Reko Rennie.
The theme was a celebration of the Nike React’s features – lightness, softness and bounce.
What a great concept to get a marketing a product.
Of course I posted about it here :)
A post shared by Sanjay (@heyitsmesanjay) on Mar 3, 2018 at 12:56pm PST
Being a lover of the experiential aspect of dealing with a brand, this was organised, and well thought out.
The mindset to hire out a huge venue to put this on was inspiring.
Going to great lengths to make people smile and be a kid for a moment.
ID Collective (Events Agency) took 5 days to complete the task of placing the balls and balloons and paint the darn thing!
Curious to see if my next pair of shoes will be Nike.
Will I be subconsciously biased to get a pair? Stay tuned.