UI/ UX Design and Marketing
Draftstars was founded in 2016 to bring a world leading daily fantasy sports (DFS) platform to Australia.
I helped design the Draftstars mobile app with a focus on ease of use.
Myself and a Senior UX Designer ran multiple experiments.
From conducting 1-on-1 interviews we learned how to provide users with a better experience for new and existing users.
Learnings from the experiments allowed us to deliver a product that guided users to place educated bets, easily.
Once the product was complete I also assisting the Marketing team with digital advertising including Billboards and eDM’s.
The app’s release was in time for the AFL Finals.
Positive engagement was recorded, and lead to the company’s success that year.
Designing an Android and iPhone app
Delight users with innovative UI
Feedback to dev team in Ukraine
Creating assets for marketing and promotions
Designing advertising billboards
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