Sanjay Rajapaksha — User Experience Designer

UI/ UX Design

With the launch of Melbourne Spring Racing Carnival, CrownBet needed to create engaging features that would not only serve the purpose of a great experience, but also engage users with the use of their Rewards points program.

The goal was to increase bets placed, while increasing engagement of CrownBet Rewards points program.

Creating an experience that was unique to the user within the Betslip allowed Rewards points to be utilised easily and gave the user a the benefit of winning more than they had initially outlaid.
A win, win for business and user.

Bet Features were a success over the Spring Racing Carnival and are still in place today because of their continued success of engagement.

ForCrownBet RoleUI/ UX Designer
DateJune 2017 – October 2017 Team1 Senior UX Designer, 1 Product Manager, 3 Frontend Engineers, 2 Backend Engineers.
UX ToolsDiscovery workshop, Design Thinking workshop, Affinity mapping, Data analysis, Competitive analysis, Stakeholder management

Describing the flow of how the features worked to Product Managers and Engineers

Describing the flow of how the features worked to Product Managers and Engineers